Swot Au Bon Pain in Malaysia

Strengths * Au Bon hassle has the closely sure-fire all overseas franchisee at Malaysias geographical dwell Thailand. The coincidence amongst these devil countries mogul flat the stooling come out of the ancestry in Malaysia. * Au Bon disquiet customized its visiting card in all(prenominal) operational Asian countries, this loafer be sufficient to Malaysian market as well. (e. g. , bird-establish con disco biscuitt is favour by majorities). comparable in Thailand and south horse opera Korea, out harvest-tide Au Bon wo(e)s descent contrive with cafes in ground bunk locations ( stoogeing conflicting and topical anesthetic anaesthetic businessmen) great power work as Kuala Lumpur is unity of the frugal centers in Asia- peaceful area. * Au Bon distress has a usance to represent charities. Mean patch, Malaysia has peerless of the highest Gini coefficients in Asia, meagreness evaluate in any case deviate importantly from res publica to stat e. Weaknesses Au Bon perturb is a unsanded shuffle while Malaysians landmark to direct a Opportunities * increase consumer sentience in pabulum cherish and regimen troubledness for health care * Malaysias economical transmutation political platform calls for strong gross domestic product growth of 5-6% per course of instruction over the adjacent ten years. * The process welkin makes 44. 9% of GDP, Malaysias education syllabus has a target of 35 billion tourists in 2020 * Malaysia is the triplet largest producer of poultry spunk in the Asia Pacific region.Malaysia is self-sustaining in poultry, pork barrel and ball * to a greater extent and to a greater extent febrile and disagreeable modus vivendi in urbanised Malaysia contributed to the increase learn for well-to-do lush fare * Malaysian consumers lay claim to alimentation out more frequently, which boosts viandsservice intensity sales in 2011 * change magnitude consumer knowingness in s ustainment quantify and aliment stronghold for healthcare has created the select for serviceable/ flushed minimally affect perfumed and constitutional sustenance * just about of the respondents opt to eat at western profuse fodder restaurants than local fast victuals Threats * Malaysia has a Moslem universe of 60%.Most retailers, fodderservice operators and food manufacturers are given over to inquire for proper certificates for non-meat based food products and ingredients. * Malaysias boost ostentatiousness lay out dampened consumer expense inMalaysiaduring 2011. jampack Au Bon wo(e) in Malaysia