Analyzing a Corporate Information System Essay Example | Topics and Well Written Essays - 2500 words - 1

Analyzing a Corporate Information System - Essay Example The processed information is called as Output. The output is then reviewed and processed by the appropriate members of the organisation to evaluate and refine the input. This is called feedback. In todays environment, information and technology have become a critical component of successful businesses and organisations (Avison, 2003). Most of the organisations are now relying upon the information systems in their day-to-day operations, management decisions and other business activities. Information technology can improve the quality of health care by providing the new ways for the patient to access the heath related information at any time and at any place. By this chapter, we are taking the first step in increasing our understanding about IT, and how IT affects the health care industry (Glickman, 2007). IT or Information technology is basically the use of computers and software to manage information in an organization (Schneider). In some companies it is referred to as Management Information system (MIS). The basic job of any IT department in an organization is to set up systems to process information, ensure data security, create information storage and retrieval mechanism and ensure error free flow of information to the relevant stakeholders. Early use of IT was as simple as computing the totals of the sales done by a merchant in a day. However, with growth of technology companies have been using IT more rigorously for better accuracy and speed of an activity. The growth of IT in organizations started first with the use of computers and later went on to the use of communication systems. With the growth of networking, organizations strived to implement these so as to achieve maximum efficiencies. IT today is a vehicle for making substantial changes in organizations, markets and the economy (Lucas, 2001). The basic purpose of any organization is to either manufacture a product or to provide a service to its

Research question and case study Annotated Bibliography

Research question and case study - Annotated Bibliography Example This loss of demand for the products traded in by the retail company happens to render large amounts of impact on the productivity and revenue patterns of the concern. Thus the retail companies to sustain their enhanced market share and profitability in the global market must strongly work to reduce the amount of lead times involved. Retail companies that mainly focus on the trading of fashionable garments and merchandises along with toys and technological products generally tend to suffer from the pitfalls of an ineffective supply chain system. Increasing lead times in the supply chain systems of such retail concerns leads to the unavailability of the right merchandise at the right season or time thereby contributing to loss of sales. It is therefore required for the retail organizations to arrange for the merchandises specifically during the peak seasons to meet customer satisfaction and thereby gain in sale revenues. Again the increase in the lead times for such retail companies a lso amounts to piling up of unused or unsold merchandises in retail warehouses that in turn locks a considerable amount of working capital for the concern (Bakal and Geunes, 2010, p.2395-2396). The paper relating to the above fact tends to focus on cases where the retail business organizations have taken resort to technological and process innovations to help in reducing the amount of lead time involved. Fashion retail companies like Zara belonging to the Inditex group are found to take resort to process innovations in its retail operations to contribute in the reduction of lead times. The retail company is observed to suffer from the loss of sales owing to the emergence of assorted sizes pertaining to garments in their different stores. In that the fashion retail company required the store managers of different operating stores to render individual

The Concept Of Electromechanical Delay Physical Education Essay

The Concept Of Electromechanical Delay Physical Education Essay Electromechanical delay (EMD) is defined as the time lag between the onset of electrical activity (electromyogram, EMG) and tension development in human muscle (Zhou et al. 1995). It has been suggested that there are several components which are all linked to the generation of force in skeletal muscle. These include the conduction of the action potential along the T-tubule system, the release of sarcoplasmic reticulum, cross-bridge formation between actin and myosin filaments, the subsequent tension development in the contractile component and the stretching of the series elastic component by the contractile component (Cavanagh Komi, 1979). Cavanagh and Komi (1979) suggest that one of the primary causes for the value of EMD is affected by the time necessary to stretch the series elastic component of the muscle to a point when muscle force can be detected. Chan et al (2001) therefore thought the initial length could affect the phase lag and the EMD would be expected to be shorter in a stretched position. Their results showed that the EMD of the Vastus lateralis was shortest at 90 ° of knee extension, compared to 150 ° and 175 °. A study conducted by Norman and Komi (1979) was to test the hypothesis that the rate and change of length of the series elastic component of a muscle was a major contributor to variations in EMD time. They used 10 subjects with an average age of 24.6. They performed a series of horizontal forearm flexion-extensions and extension-flexions at 7 different angular velocities, over two ranges of motion. Two ranges of motion was to determine whether there were muscle length effects on electromech anical delay. Their findings supported the hypothesis that the rate of the muscles series elastic component might be a primary cause for the value of EMD. It was supported primarily for the biceps brachii muscle, where the EMD was shorter in fast eccentric contraction that in any other condition of that muscle. An alternative explanation of a shortened EMD in biceps brachii during eccentric contraction is that in fast stretching, the slow type muscle may be capable of efficient storage of elastic energy and its utilization during the subsequent contraction phase of the stretch shortening cycle (Norman and Komi, 1979). EMD has been found to be influenced by the type of muscle contraction (Cavanagh Komi 1979; Norman Komi 1979) where the biceps EMD were relatively longer in concentric contractions but shorter in eccentric exercise. Norman and Komi (1979) observed different EMD times for the triceps muscles and bicep muscles. The differences in EMD times could be explained by the differences in their fibre structures, with the shorter EMD found in muscles that recruit more fast twitch fibres than those which recruit more slow twitch motor units. It has been discussed that reaction time and electromechanical delay can be enhanced with training (Linford et al. 2006). Linford et al. (2006) conducted a study to determine if neuromuscular training had an effect on reaction time and electromechanical delay of the peroneus longus muscle. A six week training programme was conducted on five males and eight females. The study concluded that the training significantly reduced reaction time, while slightly increasing the electromechanical delay of the muscle. Having a decreased reaction time and electromechanical delay is important for athletes for when the muscles need to activate force as rapidly as possible. Having optimal joint stability is vital during mechanical loading of a joint system, so there is not too much stress being placed on one part of the joint system, decreasing the risk of injury. The results drawn from this study are from the peroneus longus muscle so cannot be directly related to the knee joint. Fatigue It has been suggested that EMD measurement is crucial to have a accurate understanding of the type of central nervous system commands required for the execution of different movements, the role and coordination of muscles in a movement and the apparent anomalies between electromyographical activity (EMG) and body segment motion (Vos et al,1991; Norman Komi, 1979). There have been reports that EMD lengthens after a fatiguing dynamic exercise (Horita, T., Ishiko T. 1987) where as other studies have shown no significant change in EMD after repeated dynamic or isometric contractions (Vos et al. 1991). Zhou, S. (1996) conducted a study to investigate the effects of repeated maximal isometric contractions on electromechanical delay of the quadriceps femoris muscle. Eleven subjects took part, and carried out a one leg fatiguing exercise which was 25 isometric knee extension. Each lasted 8 seconds followed by a 2 second recovery period. His results showed a significant elongation in EMD. This is in contrast to Vos et al. (1991) who did not find any significant effect on EMD after a fatigue trial was carried out on the same muscle group. The different findings could be down to the different exercise protocols or methods used to determine EMD. However in the study by Vos (1991), participants carried out the fatigue trial with a force of 50% MVC, which may be the reason for no significant effect on EMD. Whereas Zhous (1996) participants carried out maximal voluntary contraction. This could mean that the participants in the study by Vos (1991) may not be fully fatigued. Minshull et al (2007) conducted a study which determined what effects an acute bout of maximal intensity static fatiguing exercise would have on voluntary and magnetically-evoked EMD in the knee flexors of males and females. Seven men and nine women participated in this study, taking part in two treatment conditions. One being an intervention condition, where the participants performed a fatigue trial of 30 second maximal static fatiguing exercise of the knee flexors. The second condition was a control, consisting of no exercise. The results showed that in both intervention and control group, males EMD performance was maintained. However the fatiguing trial elicited a 19.5% impairment in EMD performance compared to baseline levels in females. This comes as another finding of fatigue on EMD as Zhou (1996) find a overall elongated EMD, not just specifically in females. This could be down to the different fatiguing protocols, the study by Minshull (2007) may have fatigued the participants more with a longer constant fatiguing exercise. These results may differ because of participant variation. Chan et al (2001) examined the effects of knee joint angles and fatigue on neuromuscular performance. Fatiguing exercise caused a significant lengthening of the EMD of the vastus lateralis and medialis at 90 ° and 150 ° of knee extension. Interestingly the fatiguing protocol did not induce any significant lengthening of the EMD at 175 ° knee extension. This shows that knee joint position affects the neuromuscular fatigue of the vastus lateralis and vastus medialis. b) Temperature Cryotherapy has long been used to treat musculoskeletal soreness, with the expectation that decreased tissue temperature will result in constriction of local blood vessels thus diminishing inflammatory response and oedema associated with musculoskeletal trauma (Sellwood et al. 2009). But what effect will crotherapy and heating muscles have on neuromuscular performance. Many studies have been conducted to examine the effects of manipulating a muscles temperature on fatigue, neuromuscular performance, delayed onset of muscle soreness and metabolic responses (Zhou et al. 1998; Nosaka et al. 2004; Bailey et al. 2007; Dae et al. 1997.) Zhou et al (1998) said that a significant increase in body temperature usually accompanies strenuous exercise. With this exercise, the muscle contractile and elastic properties would be influence due to such a change, which could have an effect on EMD values. Zhou et al (1998) conducted a study which measured Peak force, EMD values and muscle temperature before and after an intermittent isometric maximal voluntary contraction exercise, and investigated the influence of passively changed muscle temperature on EMD and peak force. The muscle temperature was manipulated by placing a plastic bag filled with hot water or cold water over the front thigh area with a intramuscular needle thermistor measuring muscle temperature.. T he EMD was measured at 38, 36, 34, 32 and 30 °C. They found that when the muscle temperature was 2.5 °C higher than the resting level, the EMD increased by approximately 5ms. They also found that EMD was increased when muscle temperatures was either higher or lower than 36 °C. There was a trend found that showed the peak force decreased at a low temperature, however a repeated measures ANOVA did not reveal a significant difference of temperature on peak force. This supports a study conducted by Thornley, Maxwell Cheung (2003) who examined the effects of local tissue temperatures on peak torque and muscular endurance during isometric knee extension. They found temperature has no effect on peak torque, although there was a tendency to decrease when cooled, but was found non significant. However this study did not use a intramuscular needle thermistor, they only measured the skins temperature. Their results may have differed if they used a needle thermometer, as they used heat packs of 55 °C, 34 °C, 22 °C and -17 °C, it would be interesting to see what the muscle temperatures were, to add to the knowledge to show to what extent muscle temperature has on peak force. Nosaka et al (2004) found no change in peak eccentric force of the forearm flexors, within a microwave treatment (muscle temperature increase of 3 °C (37.5 °C)) and a icing treatment (muscle temperature decrease of 7 °C (26.4 °C)). This cannot be related to the knee flexor muscles. Skurvydas et al (2006) conducted a study which assessed the effect of leg immersion in cold water after stretch shortening exercise (SSE) on the indirect indicators of exercise induced muscle damage. The participants muscle contractile properties were recorded before the SSE, then at 4 h, 8h, 24h and 48hours post exercise. There was a control group and a cold group. In the cold group the leg was immersed in cold water (15  ± 1 °C) immediately after SSE and at 4h, 8h and 24h. The leg was immersed twice for each test for 15 minutes with an interval of 10 minutes. They found that cold water immersion reduced muscle stiffness and the amount of post exercise damage after strenuous eccentric exercise, but it had no effect on muscle force. Their results also showed that the leg muscles that had been subject to cold water immersion after SSE, significantly increased the recovery speed of maximal voluntary contraction force (MVCF). MVCF had recovered within 24 hours post SSE. However Esto n and Peters (1999) observed no quick recovery of the maximal voluntary contraction force after cold water immersion. It took 48h to 72 hours post cold water immersion for their subjects MVCF to return to baseline values. This could be because in the study by Skurvydas et al (2006) cooling of the musculature was concentrated up to 24 hours, where as Eston and Peters (1999) applied cooling treatment immediately post exercise and every twelve hours there after, for a duration of three days. Another reason for the differences could be that muscle damage was applied to the leg muscles in the study by Skurvydas et al (2006) and to the elbow flexor muscles in Eston and Peters (1999) study. In contrast, Skurvydas et al (2008) looked at leg immersion in warm water before SSE on the indirect markers of exercise induced muscle damage. The participants muscle contractile properties were recorded, then was sat in a 44 °C water bath for 45 minutes in waist high water. The contractile properties were then recorded again and SSE took place. Contractile properties of the participant were taken at 1h, 4h, 8h, 24h, 48h and 72 hours post SSE. They found that muscle pre warming did not cause any changes in MVCF, and it took over 72 hours for MVCF to recover to pre exercise level. The differences in the findings of these two studies may be purely be down to one study uses hot water, and one uses cold. But in the study using cold water, the participant is immersed in the water immediately after SSE and at 4h, 8h and 24 hours after SSE. But in the heat study the participants were only immersed in the water before the SSE. If the same protocol for immersion was used in the warm water study, a difference may be seen in the recovery of MVCF. A study should be conducted using the same immersion type in cold and warm water conditions, therefore showing more accurate comparisons of what effects different temperatures have on MVCF. Bailey et al (2007) examined the influence of cold water immersion after prolonged intermittent whole body exercise. Twenty men were subjects in this study who were randomly assigned to a cryotherapy or control group. Each participants maximal voluntary isometric contraction of the knee extensors and flexors were recorded using an isokinetic dynamometer pre, immediately after, 1 h, 24 h, 48 h and 168 hours post exercise. Subjects completed an intermittent shuttle test and immediately after the cryotherapy group immersed their lower limbs in a cold water bath (10 °C) for 10 minutes. After the cold bath or rest, subjects completed two maximal isometric repetitions of the dominant limb for 5 seconds for extension and flexion. The results showed that exercise resulted in a reduction of knee flexion peak torque at 24 and 48hours in the cryotherapy group. The control group experienced an even bigger detrimental effect in PF at 24 and 48 hours post exercise. This shows that cold water imm ersion improved recovery of maximal voluntary contraction of the knee flexors 24 48 hours post exercise. This supports the findings from Skurvydas et al (2006) suggesting that cooling the leg muscles increases recovery time of MVCF. However it takes seven days for the MVCF to return to pre exercise values. This is vastly different result compared to Skurvydas et al (2006) and Eston and Peters (1999). This may be because the exercise Bailey et al (2007) uses, is a more dynamic whole body exercise (intermittent shuttle run) as appose to a stretch shortening exercise and a bout of eccentric exercise on the elbow flexors (Skurvydas et al 2006; Eston and Peters 1999). As well as artificially changing participants body temperature or muscle temperature with water immersion or ice / heat packs, studies have examined the effects of passively changing bodies temperature and the effect it has on neuromuscular performance. Morrison, S., Sleivert, G. G., and Cheung, S. (2004) determined if passive hyperthermia impairs maximal voluntary isometric contraction and voluntary activation. Participants quadriceps femoris muscle group was measured for neuromuscular performance, then a submaximal running pace, which was maintained for 20 30 minutes took place in an environmental chamber with an ambient air temperature of ~35 °C. At intervals of 0.5 °C, from 37.5 to 39.5 °C of core temperature, subjects performed a 10 second maximal isometric knee extension, and then during skin cooling back down from 39.5 to 37.5 °C of core temperature Results showed that MVC was significantly influenced by passive heating and decreased significantly to the end of passiv e heating. When the skin cooling was introduced there was no significant change in MVC until the end of the protocol when body core temperature had returned to normal. This shows the primary thermal input causing hyperthermia induced fatigue, when the skin was rapidly cooled by 8 °C and core temperature held stable at 39.5 °C, there was no recovery of MVC. Ranatunga et al (1987) claims isometric force properties are generally not strongly affected by lowering muscle temperature to ~25 °C. Drinkwater and Behm (2007) looked at the effects of 22 °C muscle temperature on voluntary and evoked muscle properties during and after high intensity exercise. Participants performed a series of isometric maximum voluntary contractions of the plantar flexors pre, 1, 5 and 10 minutes after fatigue in both hypothermic and normothermic conditions. In the hypothermic condition, a refrigerating pump circling cold (-3 °C) liquid through a plastic pump was wrapped around the participants leg. Results from the normothermic condition showed a moderate decline in maximal voluntary contraction, but did not show a significant difference between 1 and 5 minutes. Maximal voluntary contraction experienced a significant decrease 1 minute after fatigue in the hypothermic condition, -12%, compared to a -15% in the normothermic condition. There was no significant difference in the recovery of MVC. This supports the findings from Morrison et al (2004) who found no recovery in MVC in a hyperthermic condition. 3 METHOD a) Participants Eleven males {21.4 ( ±1.8) years; 183.5 ( ±6.8) cm; 81.8 ( ±10.2) kg} gave their informed consent to take part in the study, and completed a health screen questionnaire. They each knew that they could cease participation at any given time without providing a reason. Participants had been told not to take part in any strenuous physical exercise 24 hours prior to the experiment taking place. Nottingham Trent University Ethics Committee gave ethical approval. b) Experimental Design Following one habituation session, participants were secured in a supine position in a custom built dynamometer (Gleeson et al. 1995). The experimental design comprised of three treatment conditions: (1) An ice condition that required participants to sit in an ice bath for 10 minutes; (2) a heating condition which required participants to sit in a hot bath for 10 minutes; (3) a control condition were the participant sat on a bench for 10 minutes. The conditions were presented in a random order and separated by at least three days, to prevent any carry over effects. Participants neuromuscular performance (peak force, electromechanical delay) was measured prior to and immediately after each condition, and after a fatigue trial which was performed within each condition. Participants were verbally encouraged during the periods of maximal muscle activation. c) Participant and dynamometer orientation Electromyographic (EMG) activity was recorded from the vastus lateralis of the participants dominant leg during maximal contractions. A standardised skin preparation technique was used (Minshull et al.2007) which included shaving of the area, light abrasion with sand paper and alcohol wiped. This yielded inter-electrode impedance of less than 5 kÃŽÂ ©. The mid belly of the vastus lateralis was palpated and two Bipolar surface electrodes (silver-silver, self adhesive, 10 mm diameter) were applied having a 3cm inter-electrode distance, with a reference electrode placed laterally and equidistant to the recording electrodes. The positions of the electrodes were marked on the leg by ink dots and also on a plastic sheet used to identify the exact positions for the electrodes in each test during the experimental period. Electrodes were re placed on the chosen leg once it had been fully immersed in the hot or cold conditions to prevent malfunctioning electrodes. The correct wires were the n attached from the computer onto the electrodes. Participants were strapped in a supine position on the dynamometer using shoulder belts and with their dominant knee flexed passively at 25 ° (0.44 rad) which was held for the duration of the testing. This knee flexion angle is associated with the greatest mechanical strain on key ligaments (Beynnon and Johnson 1996). The hip extension angle was 60 ° and both angles were checked using a goniometer. The lever arm of the dynamometer was moved into the correct position and was attached to the participants with padded ankle cuffs and adjustable strapping. All other body parts were securely fastened with the appropriate straps. Prior to testing, participants were asked to perform a series of warm up muscle activations, consisting of 1x 25, 50, 75 and 95% of subjectively judged maximal voluntary muscle activation (MVMA). Three 100% MVMA were then performed and recorded. Each contraction was held for 3 seconds, with a 10 second rest between each. d) Water bathing The cooling condition required the participants dominant leg to be fully immersed in a cold water bath at 5  ± 1 ° for 10 minutes. The heating condition required the participants leg to be fully immersed in 45  ± 1 ° water for 10 minutes. The temperature of each bath was continually measured using a thermometer, and adjusted accordingly with either added ice, or hot water to keep the water temperature consistent. The water in the bath came up to the participants iliac crest, making sure the whole of the vastus lateralis was immersed. In the control trial, the participant sat on a bench in the same position they would if they were in the bath. e) Fatigue Trial Once the participants exit the ice, heat bath or bench they are strapped in to the dynamometer and electrodes re placed. Three more 100% MVMA were carried out and recorded, lasting 3 seconds each with a 10 second rest between. A fatigue trial was performed, which consisted of a 30 second MVMA of the knee musculature. Finally three more 100% MVMA were carried out. f) Maximal volitional muscle activation Before each condition took place, the participant was required to have full musculature relaxation prior to the test. The experimenter gave a verbal indication of are you ready and within 3 seconds, the signal for the participant to extend their knee as forcefully as possible against the immovable restraint was GO. The muscle activation lasted for 3 seconds. Verbal encouragement was given when the participant was completing the activation so maximal contraction was achieved. A verbal signal being relax was the cue for the subject to withdraw from the force as rapidly as possible. g) Peak Force Peak force was defined as the highest value that the participants obtained during each of the three attempts. The mean of these maximal contractions was used as the value for peak force. h) Electromechanical Delay Electromyography activity was recorded from the vastus lateralis during maximal volitional contractions using bipolar surface electrodes. The onset of electrical activity was defined as the first point at which electrical signals consistently exceeded the 95% confidence limits of the isoelectric line and with the background electrical noise (Minshull et al. 2007). Electromechanical delay (EMD) was defined as the time delay between the onset of electrical activity and the onset of muscle force above 1N. The mean EMD of the three trials within each condition was recorded. i) Statistical data The results collected from the voluntary muscle activations showed the neuromuscular performance of the vastus lateralis. All data was presented as a group mean  ± standard deviation. A fully repeated measures ANOVA was used to analyse time (pre intervention, post intervention, post fatigue) each index of performance (peak force, EMD) under three separate conditions (ice, heat, control). Statistical Packages for Social Sciences (SPSS) v.15.0. was used to analyse the data. Statistical significance was accepted at pà ¢Ã¢â‚¬ °Ã‚ ¤0.05. 4 RESULTS a) Peak Force

Essay --

Mission and Values RNOH mission is, Royal National Orthopedic Hospital works to provide its patients and families the best care possible through state of the art technology. Through emphasis on education, this facility will continue to attract and develop junior medical staff by providing a critical mass of high quality routine work as part of our academic strategy. RNOH will uphold and monitor all agreements with other providers for a range of clinical support services that support stand-alone services. Their vision is to continuously expand on their national benchmarking to international benchmarking to demonstrate world class services. Royal National Orthopedic Hospital will maintain strong contract management arrangements with the NHS Trusts while creating bonds with alternative providers through academics and services. Long-term Goals & Short-term Goals NHS Trust organization is a divisional level structure. National and local strategies are being implemented to continue the development of high performance in the measurement of clinical, academic, financial, and patient experiences. In this division level, quality and service improvements are implemented and executed and will constantly be updated to ensure continuous cycle of effectiveness and efficiency. ("Royal National Orthopaedic,") Corporate-level strategies within Royal National Orthopedic Hospital are internal. Besides financial, executives and managers must strategies within their sector; staff motivation at work, support from immediate managers, and always putting patients first. The organization is design to put clinical leadership at the heart of the hospital to keep values in all aspects of our business and ensuring they are adhered to and implement new ways o... ...s. RNOH, to stay ahead of other organizations will need to build on its social media exposure. Recommendations to building social exposure would be to build a network community whether it is on Facebook or Twitter. Using these sites, facilities can create hashtags for campaigns and help with awareness and presence. This community will allow updated posts linking these posts to other channels. Another option is forum outreach which would give relevant information about local or specific issues. Another way this organization keeps its competitive edge is that RNOH signed a â€Å"three-year contract with Spire Healthcare to run the PPU at its Stanmore site in London. Doing this helps to improve existing private patient services and drive up revenue. In late 2011 executive saw significant uplifts in private patient revenue being achieved.† ("Response to competition," 2013)

Various Forms of Love in the First Three Acts of ‘as You Like It’

Explore Shakespeare’s presentation of the various forms of love in the first three acts of ‘As You Like It’ Various forms of love are depicted in Shakespeare’s play ‘As You Like It’ which clearly show the relationships between the key characters in the play as well as illustrating the different aspects of their characteristics. The first three acts introduce the ideas of love and how they differ in the context of different subjects in the play; whether it is a romantic love or a friendship Shakespeare’s use of language expresses the emotions of each character in a way that makes the idea of love central to the play.Chronologically, the family love expressed by Celia and Rosalind is the first form of love that Shakespeare introduces to the play; the character of Charles explains how â€Å"never two ladies loved as they do† when illustrating their relationship and the use of the word â€Å"never† exaggerates the depth and int ensity of their love for one another. The girls are cousins in relation to each other and in Act 1 Scene 2; Celia’s sympathy for Rosalind concerning the banishment of her father portrays the care and concern that comes from the love shared between them.The scene opens with pleading for Rosalind to cheer up: â€Å"I pray thee, Rosalind, sweet my coz, be merry† the familiar and affectionate language used to address Rosalind such as â€Å"sweet my coz† demonstrates how Celia desires for happiness to come to her cousin suggesting that Celia is a compassionate character. It seems that the value of the cousins’ relationship is of great importance to Celia, she is bound to Rosalind and tremendously loyal for she abandons her father’s Court to flee with Rosalind to the Forest of Arden.This would be an unforgivable act during the Elizabethan era and so the audience would notice this as a dangerous and dramatic situation thus adding excitement to the play. I n contrast to this presentation of love which is open and expressive, the relationship between Duke Frederick and his daughter is rather different; due to his high level of authority one can assume that his persona must be strong and intimidating with the intention to maintain order in the Court even with his own daughter.The formality between them as they converse shows the normal conventions during the Elizabethan era of how one should act with a man of great power; this is depicted in Act 1 Scene 3 when Celia addresses her father as â€Å"Dear sovereign† as oppose to something less proper. Even though it is human instinct to love family, due to the reputation of the Duke and the fact that he is a man of high status, the love between them is not portrayed visibly.The central romantic relationship between Orlando and Rosalind illustrates the conventional courtly love that was appreciated in the Elizabethan era; love at first sight bewitched the two characters creating drama for the audience as they reveal their true outlooks on love. It is made apparent that from the moment they met they fell deeply in love, with Orlando unable to speak and Rosalind falsely hearing him call her name. â€Å"What passion hangs these weights upon my tongue? I cannot speak to her, yet she urg’d conference. Orlando is speechless when gazing into the eyes of his subject of adoration and this portrays him as innocent and somewhat naive when it comes to love. He is completely infatuated and love struck, and Shakespeare portrays him as a man with the ‘idealist’ view of love, depicted through his poetry; â€Å"He that sweetest rose shall find, /must find loves prick – and Rosalind. † The imagery of the rose used to describe Rosalind is tender yet cliche; it again contributes to the innocence of Orlando’s character and the idealist fantasy he is living in, insinuating that women are delicate just as flowers are.It is obvious that Rosalind (as Ganymede) enjoys the romantic ideas about herself that Orlando expresses, however she feels that courtly love should be seen as realistic and thus she teaches Orlando about the reality of women; â€Å"would now like him, now loathe him†, it would seem quite comical to the audience that Rosalind is portraying women in such a bad light and Orlando still has his heart set on her. Through this, the character of Rosalind is seen as witty and intelligent, for she is influencing Orlando to the way she hopes he would act.The bond between Adam and Orlando expresses the loyalty between them and the love that has been present since Adam has served the family since the boy was young. Adam is somewhat distraught and offended that Oliver whom he has served referred to him as an â€Å"old dog† and this shows where his true loyalties lie; with Orlando. â€Å"I will follow thee/ To the last gasp with truth and loyalty† the fact and situation that Adam is willing to desert t he home and family he has served for so long illustrates his faithfulness to Orlando and the love shared by them both.Adam thus, is depicted as a devoted and courageous character, for the consequences of fleeing from the family could have been severe for it would have disgraced Oliver. Again, this would have been a thrilling point in the play for the Elizabethan audience. Unrequited love is not an uncommon presentation of love that Shakespeare puts across through an assortment of couples in the play; the most obvious example being Phoebe and Silvius.Silvius is lovelorn and completely obsessed with his object of affection yet this is not reciprocated by Phoebe; she even confesses to Rosalind (as Ganymede) in Act 3 Scene 6 that â€Å"I had rather hear you chide than this man woo. † Given that Phoebe would prefer to be scolded by Rosalind than to listen to Silvius speak so fondly of her highlights the indifference she feels for Silvius. Moreover this portrays her as a spiteful a nd vicious character for she openly expresses her dislike for Silvius in his presence.Shakespeare uses the image of cupid to emphasise the adoration that Silvius feels for Phoebe; â€Å"Then shall you know the wounds invisible/that love’s keen arrow make. † Shakespeare uses the word â€Å"wounds† to highlight the intensity of pain Silvius feels in love. In the Elizabethan era, cupid was not highly regarded for most women married for fortune or other economic reasons; therefore, the idealist view of love is illustrated again in this scene. Nonetheless, the audience would naturally feel sympathy for the hopeless and fruitless character of Silvius.Another take on unrequited love is that of Touchstone and Audrey; Touchstone wants to marry Audrey hastily to fulfil his sexual desires, he does not long for a lifelong marriage with her; â€Å"it will be a good excuse for me hereafter to leave my wife† before entering matrimony with Audrey, Touchstone already plan s to divorce her, this contrasts with the romantic love between Rosalind and Orlando and shows Touchstones immoral characteristics for he favours lust over love.Audrey’s lack of intelligence and the appeal of Touchstone’s courtly manners make her unaware of his intentions. The religious conventions of the Elizabethan era are however expressed through their relationship. â€Å"We must be married or we must live in bawdry†; Touchstone fears being condemned by God if he were to sin through having sexual relations out of wedlock and uses the word â€Å"must† to show his loyalty to faith yet not his loyalty to Audrey.

Phase 2 Individual Project Essay

There are many businesses that have expanded their business internationally in order to benefit in some sort of way rather it revenue or a better market for their product. In this thesis, I will research a multination company and its international strategy over the last 10 years. I will elaborate on it international orientation and rather it etho-, poly-, or geocentric. I than explain why the company decided on expanding to the chosen locations. Then I will clarify if they had core capability to succeed in those markets, along with its opportunities and constraints. Last, I will define value chain dispersal and integration strategy and describe the strategy that’s organized around it. I chose to research McDonalds, because it is one of the most successful restaurant chains around the world. They use effective management to strategize global expansion. . They develop effective customer brand loyalty through their Human Resource Department and company personnel. McDonald’s international orientation has ethnocentric and polycentric approaches. Its ethnocentric approach begins with how they initially entered international markets by leveraging standardized product offerings, clean and bright environments, and American brand equity (McDonald’s Success Strategy and Global Expansion through Customer and Brand Loyalty). But with changing times McDonalds have adapted to local regions remodeling it retail space and while changing product line to appeal to local taste. By the golden arch being connected to American culture, it can be at risk in other countries by not staying true to what McDonald’s stand for. By brushing aside ethnocentric considerations , it could be an identity lost. The polycentric approach is how they provided growth and employment to a vast  number of minority groups in the United States and people around the globe. McDonalds is culturally connected around the world be providing business training for employees in Hong Kong and in the UK offering 1800 to employees to continue their education, just to name a few. The influence and most of McDonald’s success is the investment of significant in their employee’s growth and job satisfaction. McDonalds was founded in 1943, and 1967 British Colombia was its first international expansion, advertising to middle and upper class. McDonalds decided to expand internationally, due to the enormous success in America. There was heavy research involved in the expansion. Through globalization and internationalization, McDonalds were able to develop marketing strategies according to cultural needs, to serve specific target markets. McDonalds enter India’s foreign market and 1996 and is a to ugh foreign market to enter, but with McDonald’s success they were able to earn high revenue in India. The success strategy is researching and the development of food. McDonalds thoroughly analyzed the preferred taste, especially to not offend locals. Their key to success is to â€Å"think global, act local.† Furthermore, McDonald’s is a true franchise success; the success of McDonald’s goes back to its roots, the start. By being consistent and providing quality service, cleanliness, and values at all times, customers have nothing to complain about and customers always know what to expect locally and internationally. With making things new and fresh, innovation is a key component to the success internationally. By taking the necessary steps and observing differences in cultures, they were able to tweak their products without causing disruption. Also, McDonalds turns bad into success, by being in the forefront of environmental issues McDonalds took their issues and established their own Global Environmental committee and outlined the steps to reduce solid waste. Ov er the years there has been much global health concern, mainly in relation to children. In response to the concerns, McDonald’s formed the Global Advisory Council (GAC) in 2004. The GAC is an international team of independent experts assembled by McDonald’s to provide us with professional guidance in the areas of nutrition and children’s well-being (The Success of McDonald’s Franchise). Finally, what is value chain dispersal and integration strategy? Value chain dispersal is how a business receives information and takes the information to add value to their business in the selling of their product to customers.  Value chains can produce goods or services. The goal of the business to produces maximum value for the least total cost. Integration strategy is use in the training of management and employees, reduce in-effective communication, and reduce cost. The international strategy that is organized around value chain dispersal and integration strategy involving McDonald’s, is that they know their strengths and weaknesses. Adding values strengthens the corporations as a global economy, where the weaknesses are transformed into a positive factor. These projects take effective management. Effective in management in turn can produce great employees, in which they can effectively communicate and execute the mission and statement. In conclusion, it was very informing to research a franchise success, such as McDonald’s. What is even more intriguing is their success locally and internationally and how they cater to different cultures, by researching needs and wants. McDonald’s knows what takes to be a huge success is and success takes brain-storming, along with talent. Reference McDonald’s Success Strategy And Global Expansion Through Customer And Brand Loyalty. The Clute Institute Journal Of Business Case Studies, 3. Retrieved from http://journals.cluteonline.com/index.php/JBCS/article/view/4857/4949 McDonald’s International Strategy: Squander Brand Equity? (2009). Retrieved from http://www.sundarganapathy.com/blog/2009/04/20/mcdonalds-international-strategy-squander-brand-equity/ Roger, Arvind, Kashlak, Rabi, Bhagat, & Phatak (2009). International Management: Managing in a Diverse and Dynamic Global Environment (2nd ed.). [Course Smart Solutions]. Retrieved from http://wow.coursesmart.com/9780077674113/?CSTenantKey=coloradotech&spid= The Success of McDonald’s Franchise. (n.d.). Retrieved from http://www.franchisedirect.com/information/trendsfacts/thesuccessofmcdonalds/8/1111/#note4

Free Essays on The Slave Trade And Its Effects On Early America

Slavery played an important role in the development of the American colonies. It was introduced to the colonies in 1619, and spanned until the Emancipation Proclamation in 1863. The trading of slaves in America in the seventeenth century was a large industry. Slaves were captured from their homes in Africa, shipped to America under extremely poor conditions, and then sold to the highest bidder, put to work, and forced to live with the new conditions of America. There was no mercy for the slaves and their families as they were captured from their homes and forced onto slave ships. Most of the Africans who were captured lived in small villages in West Africa. A typical village takeover would occur early in the morning. An enemy tribe would raid the village, and then burn the huts to the ground. Most of the people who were taken by surprise were killed or captured; few escaped. The captured Africans were now on their way to the slave ships. â€Å"Bound together two by two with heavy wooden yokes fastened around their necks, a long line of black men and women plodded down a well-worn path through the dense forest. Most of the men were burdened with huge elephants' tusks. Others, and many of the women too, bore baskets or bales of food. Little boys and girls trudged along beside their parents, eyes wide in fear and wonder† (McCague, 14). After they were marched often hundreds of miles, it was time for them to be shipped off to sea, so that they could be sold as cheap labor to help harvest the new world. But before they were shipped off, they had to pass through a slave-trading station. The slave trade, which was first controlled by Portugal, was now controlled by other European nations. In the late 1600's, Spain, Holland, England, France and Denmark were all sending ships to West Africa. The slave trade was becoming big business (Goodman, 7). Selection of the slaves by the traders was a painstaking ... Free Essays on The Slave Trade And Its Effects On Early America Free Essays on The Slave Trade And Its Effects On Early America Slavery played an important role in the development of the American colonies. It was introduced to the colonies in 1619, and spanned until the Emancipation Proclamation in 1863. The trading of slaves in America in the seventeenth century was a large industry. Slaves were captured from their homes in Africa, shipped to America under extremely poor conditions, and then sold to the highest bidder, put to work, and forced to live with the new conditions of America. There was no mercy for the slaves and their families as they were captured from their homes and forced onto slave ships. Most of the Africans who were captured lived in small villages in West Africa. A typical village takeover would occur early in the morning. An enemy tribe would raid the village, and then burn the huts to the ground. Most of the people who were taken by surprise were killed or captured; few escaped. The captured Africans were now on their way to the slave ships. â€Å"Bound together two by two with heavy wooden yokes fastened around their necks, a long line of black men and women plodded down a well-worn path through the dense forest. Most of the men were burdened with huge elephants' tusks. Others, and many of the women too, bore baskets or bales of food. Little boys and girls trudged along beside their parents, eyes wide in fear and wonder† (McCague, 14). After they were marched often hundreds of miles, it was time for them to be shipped off to sea, so that they could be sold as cheap labor to help harvest the new world. But before they were shipped off, they had to pass through a slave-trading station. The slave trade, which was first controlled by Portugal, was now controlled by other European nations. In the late 1600's, Spain, Holland, England, France and Denmark were all sending ships to West Africa. The slave trade was becoming big business (Goodman, 7). Selection of the slaves by the traders was a painstaking ...